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Meta for Business


One of the most powerful marketing tools available is Meta (f.k.a Facebook). Using Meta, you’ll have more opportunities to develop your business because Meta own Messenger, Instagram, WhatsApp, and Quest. Each platform offers several advertising solutions to help you accomplish your company goals. READ MORE

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Meta for Business

Meta offers three marketing options: awareness, consideration, and conversion. These campaigns are designed to attract new audiences, convert them to leads by gathering contact information for further nurturing, and finally convert leads to paying customers. The Meta business page setup includes a page layout, cover, profile picture, upload information (company's bio, phone, email, services) and call-to-action buttons to help drive traffic to your web pages. Each new campaign includes Account Setup, Goal & Audience Setup, Campaign & Ad Set Setup, Demographic Setup, Page URL Submission, and Daily Budget Setup.

Awareness Campaign

Use the "Brand Awareness" or "Reach" advertising to raise product, service, or brand awareness. Businesses who want to be recognized, get followers, and get their name out there should employ this method. This method also includes 2 Ad Designs / AB testing.

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Consideration Campaign

Direct visitors from Meta to your selected URL (such as your website's homepage) to encourage them to think about your business and look for additional information about it online. Use this method to establish brand trust and improve interaction with your business. This method also includes four ad designs, AB testing, and lead event setup*.

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Conversion Campaign

Persuade visitors to complete useful activities on your website or app, such as registering for an event, adding an item to a shopping cart, or making a purchase. This method also includes six Ad Designs / AB Testing, Lead Event Setup* and Lead Form Design**.

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* We'll need a landing page/sales page, a thank you/checkout page, and email marketing forms to set up a Lead Event. **Meta Lead Forms are designed to work with your email or email marketing application.

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